MARCOM MATE'S JOURNEY

Commercial Animated Video - Hand-drawn Animation (2020)

PROJECT DETAILS

Project name: MARCOM MATE'S JOURNEY

Commercial Animated Video

Client: Marcommate

Format: Animated Short Film

Medium: Hand-drawn Animation

Duration: 1:50 minutes

Year: 2020

​THE MESSAGE

"Marketing is like a devoted match-maker, who will treat your products and services as your children and bring them to the most appropriate customers."

​This is the message and vision that Marcommate, an exceptional marketing and communication entity in Vietnam's industry, wants to set as their ultimate objective as well as to bring it to their customers. 

THE STORY

The script was written by DeeDee Animation Studio. To demonstrate such an ambitious message, a well-made motion graphics video is not enough. Based on the customer's requirements, DeeDee has created an inspirational story about a "matchmaker" who will have to go through many challenges to bring the "princess" to the her "prince".

THE RHYTHM

With the time limit of only 1 minute 30 seconds while still maintaining a story full of dramas, the rhythm of the video becomes really fast paced. The hero's obstacles appear unexpectedly, and can be solved quickly by many clever means. The story becomes more and more dramatic as it goes on, with every new challenge more dangerous and scarier than the last, and finally reaches the climax when the hero faces final boss.

THE RHYTHM

As a marketing and communication organization, Marcommate operates in a variety of fields, and they can be pretty abstract. They all have to appear within a minute and a half of the script, and have to be presented in a clear and humorous way. That poses a pretty demanding task for DeeDee to takle. But with a supportive and understanding working spirit during the production , we've come to a very satisfying result:

THE RHYTHM

- Research and Strategize: Is shown as finding the way in a labyrinth. The hero also used Google glasses as well as the twitter bird to help him find the way.

CREDITS

DIRECTOR

Dang Hai Quang

PRODUCER

Le Quynh Nhu

WRITTEN BY

Dang Hai Quang

 STORYBOARD ARTIST

 Doan Anh Kiet

 PROJECT MANAGER

 Ha Quang Minh

ANIMATION DIRECTOR

Doan Anh Kiet

HEAD OF LAYOUTS & BACKGROUNDS

 Nguyen Thu GIang

Nguyen Dang Binh

CHARACTER DESIGNS

Ha Huy Hoang

​Nguyen Minh Chi

PRODUCTION COORDINATOR

Doan Thanh Van

ANIMATORS

Doan Anh Kiet

Hoang Anh Viet

 Nguyen The Trung

Nguyen Dinh Thanh

Le Tien Hai

Cao Ha Trang

​Hoang Hong Ngoc

LAYOUT DESIGNS &

BACKGROUND PAINTINGS

 Nguyen Thu Giang

Nguyen Dang Binh

Nguyen Minh Chi

Nguyen Duc Duy

Nguyen Bang Viet

​Dang Thanh Trung

GRAPHIC DESIGNER

Nguyen Thu Giang

​Nguyen Minh Chi

TECHNICAL SUPERVISOR

Hoang Anh Viet

EDITORS

Hoang Anh Viet

PUBLIC RELATION DIRECTOR

Ha Quang Minh

SIMILAR PROJECTS

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