MARCOM MATE'S JOURNEY

Commercial Animated Video - Hand-drawn Animation (2020)

PROJECT DETAILS

Project name: MARCOM MATE'S JOURNEY

Commercial Animated Video

Client: Marcommate

Format: Animated Short Film

Medium: Hand-drawn Animation

Duration: 1:50 minutes

Year: 2020

​THE MESSAGE

"Marketing is like a devoted match-maker, who will treat your products and services as your children and bring them to the most appropriate customers."

​This is the message and vision that Marcommate, an exceptional marketing and communication entity in Vietnam's industry, wants to set as their ultimate objective as well as to bring it to their customers. 

THE STORY

The script was written by DeeDee Animation Studio. To demonstrate such an ambitious message, a well-made motion graphics video is not enough. Based on the customer's requirements, DeeDee has created an inspirational story about a "matchmaker" who will have to go through many challenges to bring the "princess" to the her "prince".

THE RHYTHM

With the time limit of only 1 minute 30 seconds while still maintaining a story full of dramas, the rhythm of the video becomes really fast paced. The hero's obstacles appear unexpectedly, and can be solved quickly by many clever means. The story becomes more and more dramatic as it goes on, with every new challenge more dangerous and scarier than the last, and finally reaches the climax when the hero faces final boss.

As a marketing and communication organization, Marcommate operates in a variety of fields, and they can be pretty abstract. They all have to appear within a minute and a half of the script, and have to be presented in a clear and humorous way. That poses a pretty demanding task for DeeDee to takle. But with a supportive and understanding working spirit during the production , we've come to a very satisfying result:

- Creativity: This is expressed with the image of turning on a field of light bulbs, paving the way in a blinding hurricane, with several "brain-storms" floating above emmiting lightnings. The Facebook logo is also cleverly embedded into this scene, like a boat or a surfboard.

- Research and Strategize: Is shown as finding the way in a labyrinth. The hero also used Google glasses as well as the twitter bird to help him find the way.

- Hacker: Represented as rockstars wearing masks resembling certain well-known hacker group.

- Final Boss: Depicted as a ferocious monster, a combination of several media tools: Television, smart devices, satellite disks, etc, it controls an army of negative emoticons.

 

THE SUPER HERO

Our protagonist - the superhero is obviously designed as such. His armor consists of many communication items like the share button, wifi signal, the computer mouse, a camera,...

STORYBOARD

CREDITS

DIRECTOR

Dang Hai Quang

PRODUCER

Le Quynh Nhu

WRITTEN BY

Dang Hai Quang

 STORYBOARD ARTIST

 Doan Anh Kiet

 PROJECT MANAGER

 Ha Quang Minh

ANIMATION DIRECTOR

Doan Anh Kiet

HEAD OF LAYOUTS & BACKGROUNDS

 Nguyen Thu GIang

Nguyen Dang Binh

CHARACTER DESIGNS

Ha Huy Hoang

​Nguyen Minh Chi

PRODUCTION COORDINATOR

Doan Thanh Van

ANIMATORS

Doan Anh Kiet

Hoang Anh Viet

 Nguyen The Trung

Nguyen Dinh Thanh

Le Tien Hai

Cao Ha Trang

​Hoang Hong Ngoc

LAYOUT DESIGNS &

BACKGROUND PAINTINGS

 Nguyen Thu Giang

Nguyen Dang Binh

Nguyen Minh Chi

Nguyen Duc Duy

Nguyen Bang Viet

​Dang Thanh Trung

GRAPHIC DESIGNER

Nguyen Thu Giang

​Nguyen Minh Chi

TECHNICAL SUPERVISOR

Hoang Anh Viet

EDITORS

Hoang Anh Viet

PUBLIC RELATION DIRECTOR

Ha Quang Minh

SIMILAR PROJECTS

OUR STUDIO

SERVICES

Animated video

Animated series

Animated films

Animation TVC & Ads

Educational videos

Animation music videos

Animation Explainer videos

PROJECTS

Let's partner up animate!

Address:

KT Floor, Tower B, Sky City Building, 88 Lang Ha St, Dong Da, Hanoi, Vietnam
 

Phone:

(+84) 903 415 890
 

Email:

contact@deedeestudio.net

DeeDee Animation Studio logo.png

Copyright © 2019 by DeeDee Animation Studio

  • DeeDee Animation Studio Facebook
  • DeeDee Animation Studio Instagram
  • DeeDee Animation Studio Linkedin
  • DeeDee Animation Studio Youtube
  • DeeDee Animation Studio Vimeo