Creativity knows no limits! 🤩

3D billboards have emerged as a relatively new form of advertising in Vietnam over the past two years. In OMO’s latest campaign, agency MullenLowe Mishra and DeeDee Animation Studio took an innovative approach by integrating 2D animation into a 3D billboard format.

While 3D billboards featuring hyper-realistic visuals are common worldwide, using 2D animation to create an illusion of depth offers a fresh and unique experience. This groundbreaking technique not only enhances visual storytelling but also sets the project apart as one of a kind.

To ensure top-quality execution within a tight production timeline, DeeDee’s production team conducted on-site visits from Hanoi to Ho Chi Minh City for test screenings and final approvals.