SUSU HERO
TBWA | Vinamilk
Short-form
After two collaborations in 2020 and 2022, Vinamilk returned in late 2023 with a tough challenge: creating a 3-minute anime-style TVC within a tight schedule, set for release after Lunar New Year 2024.
While DeeDee excelled in production, the real challenge was pre-production—crafting ideas, concepts, and character designs that balanced Vietnamese culture, anime aesthetics, and continuity with past TVCs.
With Vinamilk’s support, the team overcame these hurdles, delivering a stunning TVC that rivaled Japanese anime quality. Released in February 2024, Susu Hero Join Forces to Protect the Green Earth gained nearly 9 million YouTube views in three months, marking a proud milestone for DeeDee, Vinamilk, and TBWA.
GALLERY
Credit
Animation Supervisor: Hà Huy Hoàng
Animator: Đoàn Anh Kiệt, Lương Thanh Bình, Hoàng Anh Việt, Nguyễn Đình Nhật Việt, Cao Minh Thu, Đỗ Thành Trung, Nguyễn Anh Vũ, Vũ Ngọc Quỳnh, Đỗ Phượng Hoài Vân, Nguyễn Thị Mỹ Khanh, Trịnh Tường Lê, Hoàng Nguyễn Minh Thi, Bành Thị Ngọc Diệp, Nguyễn Khoa Diệu Hằng, Lê Nhật Minh, Lê Linh Giang, Cao Minh Khôi, Nguyễn Thị Hoàng My
Project Manager: Ngụy Thị Kiều Trinh, Nguyễn Thị Hương Giang
FX Artist: Nguyễn Đình Nhật Việt
Background Artist: Nguyễn Thị Hòa, Nguyễn Gia Lộc, Nguyễn Phương Thảo, Nguyễn Thị Thanh, Nguyễn Thị Thu Trà, Dương Tiến Đạt, Phạm Văn Nhất
Character Design: Nguyễn Gia Lộc
Co - Animation Director: Trịnh Tường Lê
Compositor: Trần Xuân Hòa, Nguyễn Đình Nhật Việt, Đỗ Thành Trung
Editor: Trần Xuân Hòa
3D Modelling: Nguyễn Thanh Hiệp
Background Supervisor: Nguyễn Thị Hòa, Nguyễn Gia Lộc
Storyboard Artist: Đoàn Anh Kiệt, Dương Tiến Đạt
After two collaborations in 2020 and 2022, Vinamilk returned in late 2023 with a tough challenge: creating a 3-minute anime-style TVC within a tight schedule, set for release after Lunar New Year 2024.
While DeeDee excelled in production, the real challenge was pre-production—crafting ideas, concepts, and character designs that balanced Vietnamese culture, anime aesthetics, and continuity with past TVCs.
With Vinamilk’s support, the team overcame these hurdles, delivering a stunning TVC that rivaled Japanese anime quality. Released in February 2024, Susu Hero Join Forces to Protect the Green Earth gained nearly 9 million YouTube views in three months, marking a proud milestone for DeeDee, Vinamilk, and TBWA.
Credit
Animation Supervisor: Hà Huy Hoàng
Animator: Đoàn Anh Kiệt, Lương Thanh Bình, Hoàng Anh Việt, Nguyễn Đình Nhật Việt, Cao Minh Thu, Đỗ Thành Trung, Nguyễn Anh Vũ, Vũ Ngọc Quỳnh, Đỗ Phượng Hoài Vân, Nguyễn Thị Mỹ Khanh, Trịnh Tường Lê, Hoàng Nguyễn Minh Thi, Bành Thị Ngọc Diệp, Nguyễn Khoa Diệu Hằng, Lê Nhật Minh, Lê Linh Giang, Cao Minh Khôi, Nguyễn Thị Hoàng My
Project Manager: Ngụy Thị Kiều Trinh, Nguyễn Thị Hương Giang
FX Artist: Nguyễn Đình Nhật Việt
Background Artist: Nguyễn Thị Hòa, Nguyễn Gia Lộc, Nguyễn Phương Thảo, Nguyễn Thị Thanh, Nguyễn Thị Thu Trà, Dương Tiến Đạt, Phạm Văn Nhất
Character Design: Nguyễn Gia Lộc
Co - Animation Director: Trịnh Tường Lê
Compositor: Trần Xuân Hòa, Nguyễn Đình Nhật Việt, Đỗ Thành Trung
Editor: Trần Xuân Hòa
3D Modelling: Nguyễn Thanh Hiệp
Background Supervisor: Nguyễn Thị Hòa, Nguyễn Gia Lộc
Storyboard Artist: Đoàn Anh Kiệt, Dương Tiến Đạt
GALLERY