VINAMILK RETURNS FOR THE THIRD TIME WITH DEEDEE THROUGH AN ENVIRONMENTAL PROTECTION TVC
Brand
TBWA
Agency
After two previous collaborations in 2020 and 2022, at the end of 2023, Vinamilk returns with a highly challenging task: a 3-minute TVC in a detailed anime style with a limited production time. The goal of the commercial is to be released right after the Lunar New Year 2024.
Fortunately, with the support from Vinamilk, the creative challenges and time constraints were successfully solved. The final product is an outstanding creation that delivers a highly vivid visual experience, comparable to the quality of anime from Japan, and was released in February 2024. The 3-minute and 34-second TVC, titled “Susu Hero Join Forces to Protect the Green Earth,” is not only an entertainment product but also encourages collective action to protect the environment. Within three months of its release, the commercial garnered nearly 9 million views on YouTube, demonstrating a warm reception from a wide audience. This achievement is a significant milestone for DeeDee Animation Studio and a source of pride for the entire production team, as well as for their loyal clients, Vinamilk and the agency TBWA.
The biggest challenge did not lie in the production phase, a domain that has established DeeDee's reputation through our work with many major animation brands worldwide, but in the pre-production process. The creative process, from the idea, concept, character and monster design, had to align with Vietnamese culture, carry the anime aesthetic, and be consistent with the character designs from previous TVCs. The production team had to meet numerous criteria within an extremely short timeframe.
